Co-Op General Information

Marketing Fund

Delphi will make available a marketing fund based on 2 percent of your purchases by product lines stocked and supported.

Accruals

The money available in your marketing fund (accrual) is based on 2 percent of the established purchase price of Delphi products.

Reserve Accrual Timeline

•  Reserves are earned during the prior calendar year, January 1 – December 31.
•  You have until November 15 of current year to use these monies.

Customer Credit

Credit will be approved up to the balance available in the customer’s account.

Claims exceeding the account balance are not reimbursed.

Approved Media

Media that qualify for co-op reimbursement (pre-approval is required):
•  Advertising (newspapers, television, radio, trade magazines, transit, billboards)
•  Signage
•  Vehicle graphics
•  Direct mail
•  Yellow Pages
•  Promotional merchandise
•  Promotion support*
•  Displays/point-of-sale materials
•  Trade show/product clinic/training event support**

All point-of-sale materials are “free,” that is co-op accounts will not be charged for items such as counter mats and posters (limit 10 of any one item – to order more than 10 of any one item, contact your sales manager). All branded merchandise, e.g., hats and shirts, qualifies for 100 percent co-op reimbursement. All other pre-approved materials may be submitted for variable co-op reimbursement. Co-branded materials may qualify for 50 percent reimbursement.

Pre-approved marketing materials may be purchased by approved suppliers directly from Delphi with a major credit card. To utilize accrued dollars for these materials, submit claim form with documentation. To utilize accrued dollars for exclusive/special promotions, customers must complete the pre-approval form and submit a complete description of the advertising, proof of prior approval, and a cost estimate.

*Co-op funds will cover the cost of a reward, e.g., Delphi merchandise items, as well as any efforts by the customer to communicate the promotion, such as flyers. Co-op funds will not cover any transference or awarding of cash, rebates, sales spiffs, or discounts. To ensure reimbursement, obtain pre-approval for a program prior to implementation.
**Co-op funds will cover such items as the costs to promote an event (flyers, advertisements, on-site banners, etc.), rent space, and purchase any giveaways/premiums and food. To ensure reimbursement, obtain pre-approval for a program prior to implementation.