Creative Guidelines

Overall Look

The Delphi color palette includes bright and intense colors. Subtle images and pastel colors are not acceptable.

Examples of appropriate full-color images

Your customers respond to visual elements in advertising. Use Delphi-created images that feature vibrant colors to enhance your visual elements. Be sure to avoid monochromatic, washed-out, or dark images.

Choose full-color images that emphasize:


Electronics	Products

Services	Delphi Motorsports
	To leverage the Delphi brand image in conjunction with your motorsports promotion, please: • Use only Delphi motorsports images in connection with the Delphi name and products • Do not reference or show any other drivers or cars • Do not use the IRL or NASCAR logo • Reference Delphi-sponsored cars and drivers specifically in text

Examples of appropriate gray-scale images

While color is preferred, gray-scale or black and white images are acceptable for newspaper and Yellow Pages ads.