Dos and Don’ts

To enhance our image as a technology leader in a common, consistent, and distinctively Delphi way, follow these few simple guidelines.

Do
Motorsports Products Verbiage
1. Associate Delphi products with motorsports, general sports, or other wholesome activities. 2. Reinforce Delphi’s product and market leadership with high-tech imagery. 3. Be single-minded. Advertise single messages whenever possible.

 

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Don’t
Scantily Clad Models Tobacco or Alcohol Too Many Images
1. Don’t use scantily clad models in connection with Delphi products. Use motorsports art for ads that need an exciting image. 2. Don’t participate in promotions or develop advertising that associates the Delphi image with tobacco or alcohol. 3. Don’t feature a confusing number of images.